Why Content Writing Comes Before Website Design

When it comes to building a website, many people make the mistake of focusing on the design first and then trying to fit the content into it. However, this approach is not only inefficient but also counterproductive in the long run. In this article, we will discuss why writing your content before you start designing your website is crucial for success, especially in the realm of digital marketing and organic search engine optimisation.

The Importance of Content in Website Development

Content is the backbone of any website. It is the message that you want to convey to your audience, the information that they are seeking, and the tool that helps you connect with your target market. Without well-written and relevant content, a website is just a collection of empty pages with no purpose or direction.

Writing is the Foundation for your Website Design

Content guides design: When you have a clear idea of what you want to say on your website, it becomes much easier to design it in a way that complements and enhances your message. By writing your content first, you can establish a solid foundation that informs the layout, structure, and visual elements of your site.

  • This ensures that your website is cohesive and coherent, with each design element serving to support and highlight your content.

SEO optimisation: Writing your content before designing your website allows you to incorporate relevant keywords and phrases that are important for organic search engine optimisation (SEO). This helps improve your website's visibility and ranking on search engine results pages, making it easier for potential customers to find you online.

  • By conducting keyword research and strategically placing these terms in your content, you can enhance the overall performance of your website and attract more organic traffic.

User experience: Content plays a crucial role in shaping the overall user experience of your website. By writing your content first, you can ensure that the information is presented in a logical and user-friendly manner, making it easy for visitors to navigate your site and find what they are looking for.

  • Clear, concise, and well-organised content enhances usability and keeps visitors engaged, leading to lower bounce rates and higher conversion rates.

Prepare your Message for Credibility and Consistency

Brand identity: Your content is a reflection of your brand identity and values. By writing your content before designing your website, you can establish a clear and consistent brand voice that resonates with your target audience.

  • Consistent messaging across all pages of your website helps build trust and credibility with visitors, encouraging them to explore further and engage with your brand.

Alignment with marketing goals: Writing your content first allows you to align your messaging with your marketing goals and objectives. Whether you are promoting a product, service, or special offer, your content should effectively communicate the value proposition and call-to-action that you want visitors to take.

  • By crafting persuasive and compelling content, you can drive conversions, generate leads, and ultimately achieve your marketing objectives more effectively.


Writing your content before you start designing your website is essential for creating a successful online presence. Content not only drives design but also underpins SEO, user experience, brand identity, and marketing goals. By focusing on your message first and foremost, you can create a website that is engaging, informative, and optimised for organic search, leading to greater visibility, credibility, and conversions in the long term. Start with content, and let it guide your website development process for optimal results.


At DigitalArena we want you to succeed online, and this can be achieved in several ways.

To find out more, please call us on 01530 452276 or email support@digitalarena.co.uk.

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