For a lot of businesses, a new website begins as a project. There’s a brief and a design plan, pages are written and photos are chosen. Everything gets built, checked and finally launched. Then everyone gets back to work ...and the website sits there. There is a better approach. Your website shouldn’t be something you […]
When fitting the website, social media, content and campaigns around the day job stops working, your business might have outgrown DIY marketing and reached the marketing gap. When you first start a business, doing your own marketing makes sense. You update the website. Put something on Facebook. Make a quick graphic. Send the occasional email. […]
4 Things to Know About AI Many businesses use AI to enhance what they do but as with all tools, it's important to understand both what AI is, and what AI isn't, in order to make best use of it. You've probably heard the saying that when the only tool you have is a hammer, […]
As a small business owner, you're likely no stranger to the convenience of creating and sharing content in PDF format. Using modern office software you can easily put some text and graphics into a single file and export as a PDF to make a basic flyer. You might then email that to customers or add […]
Trade Shows and Expos are excellent places to use spontaneous social media to showcase your brand to boost reach and engagement.
Privacy obligations under the UK GDPR sometimes pose some restrictions that might go under the radar of many business owners. Let's face it, how many business owners, dealing the the day-to-day issues of staffing, the needs of customers, financial stressors, and other factors, are also staying aware of the nuances of privacy regulations affecting their […]
Those of us who recall the heady days of the first dot-com bubble, will remember an internet before privacy was invented as we experience it today. Spam was a huge problem back then, seen as a marketing opportunity and seized upon by many startups. In recent years, the answer to protecting private citizens was to […]
In the current regulatory environment, businesses must adhere to strict regulations to protect customer data. The General Data Protection Regulation (GDPR) imposes essential obligations on businesses concerning their customers' personal data. Non-compliance with GDPR for customer website accounts can lead to severe penalties, making it crucial for businesses to understand and implement GDPR requirements effectively. […]
The lead up to a general election and the aftermath can often bring about a decline in sales across various industries. Understanding how elections affect sales is crucial for businesses looking to navigate the challenges posed by election cycles effectively. Several key dynamics impact consumer behaviour, business strategies and market sentiment, playing a role in […]
Building a strong online presence Having a solid online presence is crucial for new businesses looking to attract local customers. Local SEO, or local search engine optimization, is a powerful tool that can help businesses improve their visibility in local search results. Here are five essential steps to kickstart your local SEO strategy and boost […]
