Our Blog

Marketing insights for growing businesses.
July 25, 2024
How Elections Affect Sales

The lead up to a general election and the aftermath can often bring about a decline in sales across various industries. Understanding how elections affect sales is crucial for businesses looking to navigate the challenges posed by election cycles effectively. Several key dynamics impact consumer behaviour, business strategies and market sentiment, playing a role in […]

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July 23, 2024
Five First Steps to Master Local Seo for New Businesses

Building a strong online presence Having a solid online presence is crucial for new businesses looking to attract local customers. Local SEO, or local search engine optimization, is a powerful tool that can help businesses improve their visibility in local search results. Here are five essential steps to kickstart your local SEO strategy and boost […]

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June 17, 2024
How Accumulating Marginal Gains Improves Your Marketing

In the fast-paced world of online marketing, success is often measured by the ability to consistently improve and adapt to changing trends. One key strategy that has proven to be highly effective in achieving success is the concept of accumulating marginal gains. By focusing on making small, incremental improvements in various aspects of your online […]

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June 17, 2024
Cookie Consent is Annoying! Must I Have It On My Website?

Cookie consent is a constant distraction from our browsing experience, many users seem to hate being asked before they can browse a website, but the law requires it. From online shopping to social media, proper cookie consent has become essential in order to comply with legal requirements and protect users' privacy. Importance of cookie consent […]

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May 24, 2024
The Purpose And Benefits Of A Single Page Website

By harnessing the power of minimalist design and strategic content placement, businesses can effectively communicate their message, drive user engagement, and achieve their online goals with a single page website.

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May 22, 2024
5 Ways to Organically Grow Your Email Subscribers

Building an organic email subscriber list is crucial for any business looking to connect with their audience effectively. Not only do you ensure your list is GDPR compliant, but you can have confidence that subscribers are genuinely interested in what you have to offer. Here are five simple techniques to help you grow your email […]

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May 14, 2024
Why Copyright Law Means Sometimes Agencies Say 'No'

...and then try to help in another way. As with many service industries, marketing and web design agencies want to do the best for their clients, often going the extra mile to ensure complete satisfaction. Very rarely, however, it might not be possible to meet a client's immediate wishes, and when that happens it might […]

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May 10, 2024
Building a UK GDPR Compliant Mailing List

In this digital age, email marketing remains one of the most effective ways to reach your audience. However, with the implementation of the General Data Protection Regulation (GDPR), it is crucial to ensure that your email mailing list is compliant with the law. Here are some guidelines on how to build a GDPR compliant email […]

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May 9, 2024
What A Brand Logo Does For Business Success

A brand logo serves as a fundamental pillar of identity for your business, a visual representation that encapsulates the essence of a company. It is not merely a design but a symbol to establish recognition, foster trust, and create a lasting impression on your target audience. Establishing Identity and Recognition At the core of a […]

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May 9, 2024
Why Content Writing Comes Before Website Design

When it comes to building a website, many people make the mistake of focusing on the design first and then trying to fit the content into it. However, this approach is not only inefficient but also counterproductive in the long run. In this article, we will discuss why writing your content before you start designing […]

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